Before, I didn't use a content calendar. I didn't realize how helpful it is to have a system to follow. With a content calendar, I stay on track with my content topics and content pillars. It's extremely valuable because it ensures that I know the sequence and don't get confused about what topic to focus on each day. This way, our target audience doesn't get confused either.

Since I joined Coach Gao's coaching, I have learned how to perform competitor analysis, understanding what my potential competitors are doing and how they price their services as social media managers. I am now knowledgeable about the services they offer as well and how to justify my content creation to my client

Since I received training on social media management, I learned about the topics of competitor analysis and SWOT analysis. According to my coach, in her own opinion, competitors are closely connected to SWOT analysis, but they are not discussed together. That is her idea

The customer journey can be somewhat challenging. Sometimes, you will only understand how the customer journey and marketing funnel work once there is engagement because this is what provides direction.

Another purpose of the customer journey and marketing funnel is to develop a content strategy, content pillars, or a content calendar with a timeline. The customer journey helps us determine where we should focus our overall social media efforts.

he marketing funnel is a model that represents the customer journey from the awareness of a product or service to the final purchase and even beyond.

In order to enhance brand consistency, I set out to establish a cohesive and easily identifiable visual identity. Additionally, my focus was on improving my profile by sharing relevant and engaging content. Furthermore, I aimed to create a visually appealing feed. Ultimately, my objective was to increase my reach and attract more profile visits by implementing a polished social media strategy.

To execute this project, I also learned to use tools and software to create content, such as Canva for graphics and visuals to make them more appealing. I also used Adobe Illustrator for the gradient color of the first page, and I used ChatGPT for ideas. I used Social Champ for scheduling because it is free and already set to Eastern Standard Time, making it easier for me to schedule my content and view analytics as well.

The project's results have shown positive outcomes. I noticed that since optimizing my account, I have gained more followers and engagement. I have also become consistent in posting, unlike before when my posts lacked direction and were random. Now, I have a brand identity that I follow and content pillars to guide me. As a result, my profile has become aesthetically pleasing and attractive to my target audience.

​

I am also capable of analyzing data in analytics. How to perform a social media audit and how to determine a good engagement rate.

The project's results have shown positive outcomes. I noticed that since optimizing my account, I have gained more followers and engagement.

I have also become consistent in posting, unlike before

In my capstone project, I encountered and successfully addressed several challenges related to social media management.

One of the key aspects I focused on was selecting a compelling brand identity that would effectively represent the clients I worked with.

By carefully considering their target audience, values, and unique selling points, I was able to create a brand identity that resonated with their intended market.

Another significant area of emphasis was establishing and managing social media accounts.

This involved setting up profiles on various platforms, optimizing them with engaging visuals and informative descriptions, and ensuring consistency across all channels. By implementing best practices and staying updated with platform algorithms and features, I was able to maximize the visibility and impact of my clients' social media presence.

Creating captivating and tailored content was another crucial component of my project. Through research and understanding of the clients' industries and target audience, I developed content that was relevant, valuable, and aligned with their brand identity. By incorporating a mix of textual, visual, and multimedia elements, I aimed to capture the attention of users and foster engagement.

Strategic planning played a vital role in the success of my project. I devised effective content calendars and scheduling strategies to ensure a consistent and timely presence on social media platforms. By analyzing trends, user behavior, and insights from analytics tools, I refined my approach, making data-driven decisions to optimize content performance and engagement rates.

Throughout this capstone experience, I acquired valuable skills and knowledge specific to social media management. I became adept at utilizing various tools and software to enhance content creation, scheduling, and analytics monitoring. This allowed me to gain a deeper understanding of the intricacies of managing social media platforms effectively.

Overall, my capstone project serves as a testament to the skills I have acquired and demonstrates my ability to apply them to future clients. By leveraging my expertise, I aim to elevate the social media presence of businesses and organizations, helping them reach and engage their target audience more effectively in the digital landscape.

e when my posts lacked direction and were random. Now, I have a brand identity that I follow and content pillars to guide me. As a result, my profile has become aesthetically pleasing and attractive to my target audience.

​

I am also capable of analyzing data in analytics. How to perform a social media audit and how to determine a good engagement rate.